Founded in 2012, Mizzen+Main is a digitally native brand best known for their performance men’s dress shirts that utilize special moisture-wicking, wrinkle-resistant fabric that requires no ironing or dry cleaning. The brand has also recently expanded into vests, casual shirts and blazers. With a strong online presence and distribution through nearly 300 retail locations, Mizzen+Main has firmly established itself as a category leader in performance menswear.
Backed by LVMH’s investment arm, the brand has done collaborations with professional golfer Phil Mickelson and professional football player J.J. Watt of the Houston Texans.
Mizzen+Main’s main focus was elevating their online experience for new customers to the brand. With a core demographic of busy guys looking to optimize their lives, they were looking for a way to help first time customers better visualize the different fits of their shirts. Mizzen+Main was also interested in boosting online conversion rates and increasing average order value.